How a marketing company stays ahead of the curve with Office 365 and Azure
FoxTales is an enterprise visual experience platform for experiential marketers and creates custom interactive experiences for brands. This video show how FoxTales co-founders use Office 365 and a cloud infrastructure to constantly innovate and shift the market.
How does FoxTales use Office 365 to support experiential marketing?
FoxTales is an enterprise visual experience platform that builds custom interactive experiences for brands. To support this work, the team uses Office 365 as a core part of its daily operations.
Marketing professionals at FoxTales rely on Office 365 tools to:
- Collaborate on campaign concepts and visual experience ideas in real time
- Share and review creative assets, briefs, and timelines with internal teams and clients
- Coordinate experiential marketing projects across locations using shared documents and calendars
By standardizing on Office 365, FoxTales helps its team stay aligned and responsive while managing multiple experiential campaigns for different brands.
How does the cloud help FoxTales stay ahead of the curve?
FoxTales uses cloud infrastructure, including Azure and Office 365, to continually reimagine how experiential marketing is delivered.
The cloud helps FoxTales:
- Scale experiences for enterprise brands without having to manage heavy on-premises infrastructure
- Experiment quickly with new interactive formats and visual experiences
- Collaborate efficiently across teams using Office 365, so ideas move from concept to live experience faster
By building on Azure and integrating Office 365 into daily workflows, FoxTales can stay ahead of changing marketing expectations and bring new types of interactive brand experiences to market more efficiently.
What can other marketing teams learn from FoxTales’ use of Office 365?
Other marketing teams can take several practical lessons from how FoxTales uses Office 365 to support experiential campaigns:
- Centralize collaboration: Use shared documents, presentations, and calendars to keep creative, account, and production teams aligned.
- Streamline feedback: Store campaign assets in one place so stakeholders can review, comment, and approve work without long email threads.
- Support flexible work: Give teams access to files and communication tools from anywhere, which is especially useful when managing live experiential events.
Microsoft highlights how marketing professionals use Office 365 in real-world scenarios, and FoxTales is one example of how these tools can help teams rethink how they plan, build, and deliver marketing experiences.
How a marketing company stays ahead of the curve with Office 365 and Azure
published by RYMARK